242 West End Lane was a classic 'wet fish shop' for most of the 1900s. In 2002, a sudden desire to strip back decades of paint to reveal some gogeous Art Deco wall tiles was the original spark for this project.

I’d always loved cafes and restaurants, and so (un)armed with a few years experience in aerospace and TV production and lots of experience eating in London and Paris, I embarked on taking a rundown space and creating an original café restaurant with soul and character. Food, music and design seemed the perfect cocktail…

Now in our 7th year, The Wet Fish remains a very busy place, a privilege for which we pinch ourselves daily. 

The project has been a magnet for talented chefs and floor staff. Our approach remains:  to hire, train and nurture the best talent we can find, and to listen to feedback from you, our valued customers.

A big thank you goes out to you and to those Art Deco wall tiles that continue to inspire…

Click for a random snippet of West Hampstead history.